CEO & Founder of Now GP’s parent company Now Healthcare Group, Lee Dentith, discusses the latest healthcare news in his regular blog. Today’s piece concerns a notable rise in private referrals as doctors are encouraged to ask patients about insurance.
Something that myself and my colleagues at Now Healthcare Group have spoken about profusely in recent months is the clear correlation between the NHS’ continued financial difficulties and a rise in referrals from GPs to the private sector. Yesterday, in a news article from Pulse, it was confirmed that some CCGs in England are actively encouraging patients to consider using their private health insurance in a bid to cut costs for the NHS, and that referrals are on the rise as a result.
NHS Mid Essex CCG has seen a 6% year-on-year increase in referrals to private healthcare services since practices were contacted and asked to discuss their private insurance options with patients. NHS Basildon and Brentwood CCG, meanwhile, has also introduced a new “Private healthcare; another patient choice” scheme in what is an openly-admitted bid to cut costs.
I found the Readers’ Comments section of this article particularly interesting, with an anonymous GP partner admitting that they are more likely to refer patients privately when they know insurers are picking up the bill:
“When I have a patient with a hernia, or varicose vein I’m not going to refer them on the NHS but as soon as they say they have insurance I’m no longer the gate-keeper.”
We now have tangible evidence that certain GPs and practices will refer patients privately to save money for the NHS, which of course, is bad news for private medical insurance companies who will see premiums rise.
I spoke to my colleague Dr. Andrew Thornber (who is our Clinical Director here at NHG) about the news, and he admitted that this kind of behaviour is commonplace across NHS practices. He said:
“Actively encouraging patients to use their private medical insurance and placing financial considerations above the clinical needs of patients is, in my opinion, setting a very dangerous precedent. Patients should be seen and assessed purely on clinical grounds and subsequent decisions, regarding investigation and treatment pathways, should be based on best medical practice and in accordance with local and national guidelines.”
The aforementioned CCGs have attempted to justify these actions by emphasising that they are only posing such questions “simply to highlight the option for the patient to make a considered choice but by no way impeding on their ability to choose.” However, the figures speak for themselves, and this increase in often unnecessary referrals will undoubtedly not sit well with private medical insurance companies.
We’re currently working with select insurers to help eradicate this kind of unnecessary expense, and yesterday’s news shows exactly why more and more private medical insurance companies are turning to mHealth platforms such as our Dr Now / Now GP mobile app.
Although our doctors are all qualified NHS GPs in their own right, whilst they are working for Now Healthcare Group they are treated as independent – they are not pressured by the NHS or CCGs to cut costs or adhere to budgets and are able to treat the patient’s wellbeing and healthcare as their top priority. By utilising our mobile healthcare services, PMIs are able to provide patients with convenient, accessible care and also avoid paying out for often unnecessary referrals.
You can read more of my thoughts on LinkedIn (Mr Lee Dentith), and you can also follow me on Twitter.